Why we will not make the logo bigger.

A professional logo should accurately represent a brand, serving as its essential signature. It reflects the brand’s style, values, and the core concept, all concentrated in a unique symbol. It's the visual identity that enhances a brand's recognition and strengthens audience connection, comes to inspire trust, and sure helps a business stand out from the competition in the end of the day.

In the graphic design and advertising industry, the phrase "make the logo bigger" has become a classic joke among professionals. Some client concerns come from a lack of design knowledge or aesthetic education. They try to mimic other brands, or display personal insecurities and subjective preferences, which influence their decisions.

"make the logo bigger"

Why clients request a bigger logo in the design.

- The client believes that a larger logo makes their brand more visible to the public and recognizable to their audience. They might have seen other brands doing the same and assume that it’s the right approach.

- A lack of knowledge in aesthetics and design principles, may lead them to question whether the design looks professional, modern, or premium or if the colors and fonts attract attention.

- Feeling that a larger logo justifies their investment, makes them believe that this practice ensures a long-term value.

- They see a personal expression through the logo and feel reassured when it appears prominently, often struggling to view the design's impact from the audience’s perspective.

As a result, misunderstandings can possibly rise between designers and clients, however, they both share the same goal - an effective and impactful brand representation.

The role of a creative agency.

In particular, a creative agency plays a crucial role in the creative thinking and design aesthetics, as it is deeply involved in the research and strategic approach that shapes the brand. By observing the competition while understanding the target audience and even business objectives, an agency can develop ideas for a distinct visual identity that should make your brand recognizable.

Creating a proper logo is not an easy work. An agency might invest hours, days, or even weeks gathering and analyzing data, studying past and present trends in visual communication and marketing, while at the same time trying to merge that knowledge to create a functional and effective logo that respectively represents your brand.

Having in mind that clients seek a service they are not fully familiar with, a creative agency not only comes to enhance the brand’s image but also to help the client understand the fundamentals of design, the role of colors and fonts and guides their aesthetic visions through competition analysis and market trends.

At Hazelcut, we will never make the logo bigger just because we’re asked to. We always analyze the reasoning behind the request, and if we determine that it is truly necessary, we will propose an alternative solution.

P.S.

We will not "make the logo bigger".